Medias
Marketing business to business: marketing industriel et d'affaire
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Les aspects majeurs du marketing interentreprises. Les études de marché, la communication, la conception d'un produit, le choix du canal de distribution, la gestion des forces de vente, ainsi que la maintenance, la veille, les normes, le design, le marketing vert ou la formation au client sont traités.
Technical specifications
Release date | June 14th 2013 |
Language | French |
Publisher | PEARSON |
Categories | |
Number of pages | 744 pages |
Composition | Single-component retail product |
Support | Paperback / softback |
Illustrations | Halftones, unspecified, Illustrations, black and white |
Measure | 23.0 cm (Height), 19 cm (Width), 1204 gr (Weight) |
Accessibility | No information is available regarding the accessibility of the format Paper |